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In addition to working with corporations who are thought leaders in their respective industries, Clarkston Consulting is continually making headlines of its own. Here is a selection of past items that have put us in the spotlight.
 Trade Promotion Management Insight
Consumer products manufacturers are well aware that the pace of annual trade fund spending is outpacing profitability growth. Yet manufacturers continue to invest dollars in their retail partnerships built on traditional strategies of the past. Today it takes more than implementing a technology solution to optimize trade fund spending.
Emerging Biotechs
The journey for a biotechnology company can be more crucial than the destination. Paul Allen, managing partner of life sciences, shares his insights into how companies can convert innovative science into sound business goals and create successful transformations that bridge the gap between projects and go-to-market strategies.
Manufacturers Go Direct to Retail
The convergence of manufacturing and retailing is gaining momentum in the cosmetics and toiletries industries. With slower market growth and increased product launches, cosmetic companies need to implement consumer intimacy strategies that create and keep loyal buyers. In Global Cosmetic Industry magazine, Laura Polas, Clarkston's marketing director, describes this growing trend and how information needs to be processed and analyzed in order to provide consumer insights that will propel PLM success and market penetration. To view the PDF, please download the secure plug-in then click the title.
Outsourcing: A Vital Clinical Strategy
As life sciences companies strive to improve research and development productivity, more are looking to take advantage of the benefits of outsourcing. Clarkston's Chief Services Officer, Neil Nelson, talks to PharmaVoice about the advantages and considerations of outsourcing R&D for pharmaceutical firms.
Realizing the Benefits of Real-Time Integration of Supply and Demand
Learn more about the eight strategic areas that manufacturers are exploring to integrate their demand and supply functions.
Soft Return
Will RFID-enabled software become more important and prevalent in 2005? AMR Research says it must. Clarkston Consulting has the right tools to help with all aspects of your RFID solution and as such was ranked as the top provider of RFID services in the small-to-medium business category in Consumer Goods Technology January 2005 "Best in Class" issue.
Helping Hands
Market leaders in 2005 must concentrate on emerging business processes and technologies. Thomas Bornemann, managing partner of consumer products, alongside AMR Research and Consumer Goods Technology predict that focus areas must include supply chain, product innovation, RFID, and trade promotion management.
Driving Sales and Marketing Through Innovation
Find out how aligning technology with strategic business drivers can help your company lead the competition in the consumer products industry.
The Customer Connection
Pfizer Consumer Healthcare and Clarkston Consulting create a B2B portal to allow customers to place and track orders, and access product information, pricing, product promotions over the web--real-time information, 24x7.
Industry Views on RFID
Thomas Bornemann, managing partner of Clarkston Consulting's consumer products practice, shares his insight with Consumer Goods Technology on leveraging the strategic value of RFID.
IT Project Management: Balancing Speed and Quality
Today, companies face growing pressure to meet demands with increased efficiency and fewer resources. Kevin Heard, a project manager at Clarkston Consulting, shares his insight in this Computerworld article about the importance of maintaining quality within an organization to produce long-term benefits--even if that leads to a slightly longer project cycle.
Agriculture Head Backs National Livestock ID System
This Computerworld article focuses on U.S. Agriculture Secretary Veneman's call for the creation of a national animal identification system to help accelerate animal tracebacks and manage disease outbreak. Ken Kayser, director of demand chain management at Clarkston Consulting, speaks about Clarkston's development of livestock ID systems for the Canadian Cattle Identification Agency and Wisconsin Livestock Identification Consortium.
Turning Customers Into Partners
Customer intimacy is a major buzzword in the consumer products industry today. Leading companies aggressively pursue new ways to get closer to their customers, and respond more quickly to their needs. Thomas Bornemann, managing partner of consumer products, shares his insight into the customer intimate model, and the adoption of a make-to-order mindset. Published in Consumer Goods Technology.
CGT's 25 Most Influential
Clarkston Consulting congratulates three of our consumer products clients: Joe Wisdo, Pfizer Consumer Healthcare; Robert Reinckens, Coty; and Fred Berkheimer, Unilever HPC-NA who were named CGT's 25 Most Influential Consumer Goods Executives.
Scents and Sensibility
Features Mark Newberry, VP of Logistics at Coty and discusses how Coty worked with Clarkston to get closer to its customers using a new scorecard.
New Opportunities for Competitive Gains
Today's margin pressures and weakening brand loyalty are presenting critical challenges for many consumer products companies. Clarkston Consulting's Business Value Acceleration approach helps companies identify opportunities to optimize business performance by gaining operational efficiency, getting better visibility into customer demand, and improving collaboration with trading partners. (PDF)
Easing the Pain of Part 11
Complying with FDA electronic records regulations will cost millions of dollars per company by 2006. This article explains how "Risk-based" processes can lighten the load.
Wireless Web Browser Ties Shipping Data, E-Mail
Are wireless technologies all hype? One of Clarkston Consulting's clients, Celanese Chemicals, demonstrates how with Clarkston's help wireless technologies are delivering value to its organization. Published at www.computerworld.com.
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