Challenge
Increasing competition in the consumer products market led Pfizer Consumer Healthcare (Pfizer PCH), a division of Pfizer, Inc., to look for innovative ways to build closer relationships with its customers.

Solution
Created a business-to-business portal to better serve customers and lower expenses by enabling customers to perform many self-service functions over the web so that customer service agents can focus on more complex issues. Pfizer PCH chose Clarkston Consulting to refine its vision and implement the e-commerce and portal solution.

Benefits
With all of the objectives of the portal fulfilled:

		Customers can place and track orders online and access product information, pricing, product promotions, and other customer service information over the web 24 hours a day, seven days a week
		Pfizer PCH has a cost-efficient vehicle for reaching out to customers
		The company realizes lowered operating costs while improving customer service

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