Challenge
This personal care consumer products company needed to ensure that corporate objectives were tied in to day-to-day activities, and that business initiatives were achieving their intended results.

Solution
Clarkston performed a Business Value Acceleration™ (BVA) study to develop a value alignment strategy for the client’s executive committee. By analyzing the company’s performance against key industry benchmarks, the strategy ensured that initiatives were truly creating value, and that the process to measure and track performance was well understood and maintained.

Benefits
The value alignment strategy:

		Targeted $38 million in benefits
		Identified key metrics for measuring success going forward
		Offered recommendations based on gaps discovered in the current strategy

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